Thursday, 14 June 2007

Aerospace companies target young recruits online

Justin Wong, an aerospace engineering student from the Massachusetts Institute of Technology, was schmoozing on Facebook.com last fall when he came across a sleek Boeing job ad.

Wong, who had just interned at the aerospace company, saw the banner on the popular social networking site as a "two-way street" — a defence behemoth reaching out to today's youth in their virtual playground.

"My first impression was that Boeing is getting with the times," said the 21-year-old senior, who will work at Boeing's satellite division after graduation. "It shows the company is making an effort to talk to us on our level."