Thursday 14 June 2007

Aerospace companies target young recruits online

Justin Wong, an aerospace engineering student from the Massachusetts Institute of Technology, was schmoozing on Facebook.com last fall when he came across a sleek Boeing job ad.

Wong, who had just interned at the aerospace company, saw the banner on the popular social networking site as a "two-way street" — a defence behemoth reaching out to today's youth in their virtual playground.

"My first impression was that Boeing is getting with the times," said the 21-year-old senior, who will work at Boeing's satellite division after graduation. "It shows the company is making an effort to talk to us on our level."